Marketing Portfolio

Social Media Marketing

One area I’ve been actively refining is on-camera video content, leveraging its effectiveness in paid social campaigns. Here are a few examples of videos I recorded and promoted on Meta using their lead generation tool. The platform’s algorithms prioritize face-on-camera content, resulting in significantly lower cost per lead—nearly one-third of the generic video version and outperforming static graphics.

This project is just one example of how I combine data-driven marketing, creative content strategy, and audience engagement insights to optimize campaign performance. Whether through paid media, email & SMS marketing, or digital ad experimentation, I focus on strategies that maximize conversion rates, audience retention, and cost efficiency

Email Marketing

Each week, I craft engaging email campaigns that spotlight artists and upcoming shows, blending storytelling, research, and conversion-driven copywriting to captivate audiences. Below is an example of an email campaign that directly contributed to a sold-out show.

My process involves researching artists, sourcing compelling quotes, and curating relevant articles to create content that feels both informative and personal—as if I’m introducing a great new artist to a friend. By writing in a conversational yet persuasive tone, I foster excitement and urgency, driving higher open rates, click-throughs, and ticket conversions.

Beyond just writing, I take a data-driven approach to email marketing—analyzing audience engagement metrics, A/B testing subject lines, and optimizing send times to maximize results. Communicating with audiences in a way that feels natural and compelling comes instinctively to me, and I thrive on using email marketing as a tool to turn casual listeners into dedicated fans.

Video Production

I produced, shot, and edited this promotional video to introduce a brand-new venue in Forest Grove, OR, crafting a compelling visual story to showcase its unique atmosphere and appeal. By blending cinematic visuals, engaging pacing, and strategic messaging, I helped establish the venue’s identity and generate excitement among potential patrons. This project reflects my ability to translate a brand’s vision into high-quality content that enhances visibility, engages audiences, and drives interest

Ecommerce and Digital Marketing

As the Marketing & Web Development Specialist for a local music retailer, I led a full-scale digital transformation, building a Shopify eCommerce website from the ground up. This overhaul not only modernized the brand’s online presence but also positioned the business as a trusted destination for local musicians.

Beyond just web development, I implemented a cost-efficient shipping system that streamlined logistics, reduced expenses, and enhanced the customer experience—ultimately increasing both online sales and in-store foot traffic. This project showcased my ability to merge branding, UX design, and operational efficiency to drive measurable business growth.